The French home fragrance market demonstrated variable growth from 2013 to 2023. After experiencing a dip in 2014, the market saw significant increases in 2015 and 2018, followed by a stabilization period. Particularly notable is the steadfast growth observed from 2019 onwards, with 2023 standing at 200.22 million Euros. Recent years 2022 and 2023 achieved growth rates of 8.36% and 2.31% respectively, providing optimism for steady future expansions. Over the last five years, the market witnessed a Compound Annual Growth Rate (CAGR) of 2.62%, indicating moderate annual growth. The forecast for 2024-2028 suggests a potential growth rate of 8.52%, with a forecasted 5-year CAGR of 1.65%.
Future trends to watch for include:
- An increasing preference for eco-friendly and natural home fragrance products as consumer consciousness about sustainability grows.
- Technological innovations in home fragrance delivery systems, such as smart diffusers.
- Expansion of online retail channels driving easy and wide accessibility of various products.
- Greater emphasis on custom and luxury scents to cater to niche markets.
