In 2023, direct selling establishments in the US generated $78.50 billion, marking a crucial baseline for examining future trends. From 2024 to 2028, forecasted sales exhibit a steady uptick, reaching $81.0 billion by 2028. Year-on-year growth remains moderate, with an annual increase of approximately 0.5-0.6% per year.
The compound annual growth rate (CAGR) over these five years stands at roughly 0.5%, indicating a stable but slow growth trajectory.
Future trends to watch for include the impact of digital transformation on direct selling firms, evolving consumer preferences towards personalization, and the influence of social commerce, which may prompt a shift in sales strategies.
