In the UK, the bottled water market per capita is projected to grow steadily from 2024 to 2028. The consumption in 2023 stood at 52.0 liters per capita. By 2024, it is forecasted to reach 53.01 liters per capita, representing a year-on-year increase of approximately 1.9%. The growth continues, with 2025 expected to see 54.2 liters per capita, a 2.2% increase from the previous year. In 2026, the forecast is 55.37 liters per capita, reflecting a 2.16% rise. For 2027 and 2028, the values are expected to reach 56.52 and 57.64 liters per capita, corresponding to year-on-year increases of 2.07% and 1.97%, respectively. The cumulative annual growth rate (CAGR) over this period is estimated to be around 2.06%.
Future trends to watch in this market include increased consumer awareness concerning sustainability and health, pushing for a higher demand in eco-friendly packaging and premium water products. Additionally, innovation in product offerings, like functional and flavored water, may further drive market growth.