The data foresees a consistent increase in the percentage of individuals in Bretagne purchasing online annually through 2028. Starting from 82.36% in 2024, there is a progressive annual growth, reaching 86.9% by 2028. This upward trend suggests a growing comfort and reliance on online shopping among internet users in the region. Notably, the year-on-year growth reflects a stable increase, with each year seeing over 1% increase on average. The compound annual growth rate (CAGR) from 2024 to 2028 illustrates steady growth in this digital consumer behavior.
Future trends to watch include:
- Continuous improvements in e-commerce platforms offering better user experiences.
- A growing emphasis on cybersecurity to ensure consumer trust in online transactions.
- Potential impacts of innovations in digital payment methods and logistics on consumer purchasing behavior.
- Economic factors or policy changes affecting internet accessibility and e-commerce.
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