The value per capita for pineapple juice in Bulgaria has experienced a declining trend over the past decade, dropping from 0.54 Euros in 2013 to 0.33 Euros in 2023. Over the last two years, the value decreased by 5.6% from 2021 to 2022 and by 2.9% from 2022 to 2023. The compound annual growth rate (CAGR) over the past five years has been -3.1%, reflecting a consistent decline in consumption.
Looking ahead, factors that could influence future demand include changing consumer preferences towards fresh and healthy alternatives, potential economic fluctuations affecting disposable incomes, and evolving market strategies from suppliers aiming to revive interest in fruit-based beverages.
