From 2013 to 2023, the soap market size per capita in Cyprus has shown a downward trend, starting at $2.97 in 2013 and declining to $1.91 in 2023. A 7.62% decrease was observed from 2022 to 2023, and overall annual depreciation averaged at 2.04% over the last five years (CAGR). The significant drop in per capita value suggests declining consumer expenditure or shifts in consumer behavior towards alternative cleaning products or cost-saving practices.

Future trends to watch include:

Potential resurgence in market value as economic conditions improve post-pandemic.
Increased demand for eco-friendly and organic liquid soap products.
Expansion of e-commerce could influence market dynamics and consumer access.