The solid soap market for toilet use in Kazakhstan experienced fluctuations from 2013 to 2023, showing a decrease from an initial value of $85.491 million in 2013 to $79.775 million in 2023. Despite occasional upticks, the market generally contracted, most notably recording a year-on-year decrease of -7.38% in 2014 and a notable drop of -5.23% in 2020. Over the past five years, the market has contracted at an average annual rate of -0.33%.

Future trends to watch for include:

Potential for market stabilization or growth if consumer preferences shift towards sustainable and local products.
The impact of economic changes and increased awareness of hygiene on market expansion.
Technological advancements in production that could result in cost reduction and increased market penetration.