The Greek market for men's and boys' cotton underpants was valued at $65.716 million in 2023, marking steady growth from previous years. The market experienced fluctuations from 2013 to 2023, with notable growth seen particularly after 2016. Despite minor year-on-year variations, the market showed resilience with an average annual growth rate (CAGR) of 0.6% over the last five years.

Future trends to watch for include:

Potential increase in demand due to growing consumer preference for sustainable and comfortable materials like cotton.
Innovations in design and fabric technology could further drive market expansion.
Changing consumer habits and economic factors affecting disposable income could impact purchasing trends.