The import of trade advertising material and catalogues to the US is projected to steadily decline from 2024 to 2028. In 2023, the volume stood at approximately 309 million USD. Between 2024 and 2028, the trade is expected to decrease gradually with a declining trend of around 5 million USD annually, indicating a contraction in this import segment.

Year-on-year changes show a consistent decline, aligning with broader digital transformation trends affecting print-based promotional materials. The CAGR over this period reflects a negative growth rate.

Future trends to watch for include:

Continued shift towards digital marketing, reducing demand for physical catalogues.
Potential regulatory changes impacting trade agreements or tariffs.
Technological advancements in digital printing that may alter cost dynamics.