The turnover of the Market Research and Public Opinion Polling sector in Poland has shown notable fluctuations over the past decade. Beginning at €473.3 million in 2013, it peaked dramatically in 2019 at €764.8 million but saw a sharp decline in 2020 due to market disruptions. Recovery has been steady, with the sector standing at €759.1 million in 2023, marking a 5.86% year-on-year variation. Forecasts predict moderate growth with a CAGR of 1.93% from 2024 to 2028, culminating in €857.5 million by 2028.
Future trends to watch for:
- The impact of technological advancements and digital analytics on market research methodologies.
- Increased demand for real-time and AI-driven insights.
- Potential market disruptions due to economic and political changes in Poland and across Europe.
- Shifting client needs towards more agile and customized research solutions.
- Expansion of market research services in emerging sectors like e-commerce and digital health.
