In 2024, the forecasted number of enterprises in Italy's tour operator activities sector is 3.84 thousand. This is a decline from 3.58 thousand in 2025. The downward trend continues with projected figures showing a decrease from 3.33 thousand in 2026 to 3.07 thousand in 2027, eventually reaching 2.82 thousand by 2028. This represents a gradual reduction in the number of enterprises year-on-year.

Since 2024 marks the beginning of the forecast, compared to earlier actual figures, there is no current baseline from 2023 for juxtaposition. However, steady decreases are evident, suggesting an industry consolidation or decline amidst new market dynamics.

Future trends to watch include:

Impact of digital transformation on traditional tour operators.
Changing consumer preferences towards experiential and custom tours.
Potential market entries by tech-driven platforms shaking the competitive landscape.