The production of audiovisual and broadcasting in Italy has experienced fluctuations over the past decade. From 2013 to 2016, the market showed a general trend towards recovery, peaking in 2016 with a year-on-year growth of 7.85%. However, a significant drop occurred in 2020 due to external factors, likely influenced by the COVID-19 pandemic, with a sharp decrease of 16.44% year-on-year. This was followed by a robust recovery of 23.18% in 2021. By 2023, the market stood at 15.58 billion euros with a slight annual increase of 0.22%. The compound annual growth rate over the last five years was modest at approximately 0.094%.
Looking ahead, the forecast for the period from 2024 to 2028 suggests a steady but slow growth, hitting 15.78 billion euros by 2028 with an expected five-year CAGR of 0.18%. The overall predicted growth rate for this period is projected at 0.89%.
Future trends to watch for include advancements in digital streaming technologies, increased consumer demand for high-quality content, and potential impacts from regulatory changes. The shift towards personalized and on-demand content is likely to drive investments and innovation in this sector.
