The import of personal deodorants and antiperspirants to South Africa stood at 13 million kilograms in 2023. Forecasted data shows a consistent increase, reaching 16.257 million kilograms by 2028. The year-on-year variations show increases of approximately 3.8% from 2024 to 2025, 3.6% from 2025 to 2026, 3.4% from 2026 to 2027, and 3.2% from 2027 to 2028. This indicates a steady growth pattern, with a compound annual growth rate (CAGR) of around 3.5% over the forecasted period.
Future trends to watch for include potential shifts in consumer preferences towards natural and organic deodorant products, changes in trade policies affecting import tariffs, and economic factors that might influence consumer spending power. Additionally, innovations in product formulations and packaging could drive market dynamics.