Forecast: Toys and Games Turnover in France

The toys and games turnover in France has experienced significant fluctuations over the past decade. Starting from 364.9 million Euros in 2013, it reached a peak of 561.5 million Euros in 2015, followed by a sharp decline to 357.0 million Euros in 2017. This period exhibits a consistent pattern of volatility, with significant year-on-year increases and decreases, showcasing a market susceptible to variable consumer demand and possibly external economic factors.

From 2018 onwards, the market showed efforts of stabilization, but this was short-lived as the COVID-19 pandemic hit in 2020, causing a gradual yet consistent decline. By 2023, the turnover stood at 277.4 million Euros, reflecting a negative trend with a -7.78% year-on-year decline and a -9.51% CAGR over the last five years.

Looking ahead, the forecast data predicts a continued downward trajectory, with a pronounced decline expected through 2028. The projected CAGR of -8.4% between 2023 and 2028 suggests further contraction, driven by shifting consumer preferences, market saturation, and possibly economic pressures.

Future trends to watch for include:

  • Increasing demand for digital and online gaming, potentially at the expense of traditional toys and physical games.
  • Rising consumer interest in eco-friendly and educational toys.
  • The impact of demographic changes, such as lower birth rates, on overall toy and game demand.