The toy and game production value in Poland has demonstrated a significant upward trend from 2013 to 2023, growing from 145.3 million euros to 293.7 million euros. Year-on-year variation has been notable, with particular highlights including an 18.02% increase in 2017 and a compound annual growth rate (CAGR) of 9.51% observed in 2020. Over the last two years, the production value grew by 4.59% in 2023, following a 4.85% increase in 2022. As of 2023, the production stood at 293.7 million euros.
Looking forward, the forecast projects continued growth, with an average yearly increase of 3.12% over the next five years, culminating in a production value of 357.5 million euros by 2028, a total growth of 16.6% over this period.
Future trends to watch in the Polish toy and game market include:
- Increased digital and interactive toy innovations
- Rising demand for sustainable and eco-friendly toys
- Potential market expansion due to growing consumer spending power
- Influence of global pop culture trends on local market dynamics
