In Aquitaine, the proportion of individuals who purchased online in the past 12 months is forecasted to rise steadily from 88.66% in 2024 to 94.29% in 2028. Given that the latest actual data from 2023 showed 87%, this indicates consistent annual growth in online purchasing engagement. Year-on-year, the percentage increases by approximately 1.5%, while the compound annual growth rate (CAGR) over the five-year period is expected to be around 1.5%.
Future trends to watch for in Aquitaine include:
- The integration of more secure and streamlined online payment systems.
- Increased penetration of high-speed internet, enhancing user experience and accessibility.
- The potential impact of regulatory changes on e-commerce practices.
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