The forecasted data for Martinique indicates a slight year-on-year increase in individuals having ordered goods or services over the Internet for private use more than a year ago or never. From 2024 to 2028, the percentage of such individuals is set to rise from 47.93% to 49.68%, implying a steady but minimal growth. By 2023, the percentage stood at 47%, thus, the trend shows a gradual adoption of e-commerce within Martinique. The Compound Annual Growth Rate (CAGR) over the five-year forecast period is marginal, reflecting a slow shift towards online purchasing habits in the region.
Future trends to watch for include:
- Increased internet and digital literacy programs could accelerate the adoption of e-commerce.
- Developments in digital infrastructure and payment technology might further influence buying behavior.
- Monitoring socio-economic factors, as they can significantly impact online shopping preferences.