Forecast: Individuals Having Ordered Goods or Services over the Internet for Private Use More Than a Year Ago or Never Ordered in Martinique (France)

The forecasted data for Martinique indicates a slight year-on-year increase in individuals having ordered goods or services over the Internet for private use more than a year ago or never. From 2024 to 2028, the percentage of such individuals is set to rise from 47.93% to 49.68%, implying a steady but minimal growth. By 2023, the percentage stood at 47%, thus, the trend shows a gradual adoption of e-commerce within Martinique. The Compound Annual Growth Rate (CAGR) over the five-year forecast period is marginal, reflecting a slow shift towards online purchasing habits in the region.

Future trends to watch for include:

  • Increased internet and digital literacy programs could accelerate the adoption of e-commerce.
  • Developments in digital infrastructure and payment technology might further influence buying behavior.
  • Monitoring socio-economic factors, as they can significantly impact online shopping preferences.

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