The electric hair dryers market in Germany, measured in volume per capita, exhibited fluctuations from 2013 to 2023. The largest per capita volume was observed in 2016 at 0.078, while the lowest was in 2019 at 0.063. Over the past five years, the average compound annual growth rate (CAGR) was a decline, indicating a decreasing trend in per capita consumption. Specifically, from 2021 to 2023, there was a negative year-on-year variation, marking a continuous decline.
Future trends to watch for include:
- Innovations in energy-efficient and sustainable hair dryer technologies.
- Potential shifts toward multi-functional personal care devices.
- Growing consumer preference for eco-friendly and compact models.