The market size value per capita for pre-shave, shaving, and after-shaving preparations in Singapore has consistently declined from 2013 to 2023, with the 2023 value standing at $1.18. The year-on-year change from 2022 to 2023 shows a slight decline of approximately 0.84%. Over the past five years, the compound annual growth rate (CAGR) has been negative, reflecting a consistent decrease in spending per capita.
Future trends to watch for include the potential impact of shifting consumer grooming habits, growing interest in alternative shaving methods, and the influence of sustainable and eco-friendly product innovations, which might drive changes in product offerings and market demands.
