From 2013 to 2023, the oral hygiene market in Estonia grew steadily, reaching €15.066 million. The market saw fluctuations, with notable growth periods in 2014 and 2019, each with significant year-on-year increases of 12.35% and 9.3%, respectively. However, it experienced slight declines in 2016 and 2020. Averaging the past five years, the compound annual growth rate was 4.65%, indicating consistent upward momentum.

Future trends to watch for include:

Increased demand for sustainable and eco-friendly oral care products.
Technological advancements, such as smart toothbrushes and personalized oral care solutions.
Growing consumer awareness of oral health's impact on overall well-being.