The Bulgarian market for oral hygiene products excluding dentifrices has grown significantly from 2013 to 2023, increasing from approximately 6 million Euros to nearly 12 million Euros. Although the market experienced fluctuations, with dips in 2016 and 2020, the recent years have shown steady growth. The year-on-year growth rate in 2023 was 3.56%, marking recovering momentum after the minor decline in 2020. Over the last five years, the compound annual growth rate (CAGR) has been 3.79%, indicating steady progress in the market.

Future trends to watch for include:

Increasing consumer awareness and demand for oral care products.
Potential expansion in product offerings from existing and new market competitors.
Market adaptations to changing consumer preferences, including organic and sustainable product lines.
Technological advancements in oral care solutions and packaging.