The value added of advertising and market research in the Netherlands has shown a varied evolution from 2013 to 2023. Experiencing a significant dip in 2020, the sector rebounded strongly in 2021, and stabilized in the subsequent years. As of 2023, the market stood at 4.07 billion Euros, marking a small growth of 1.24% compared to the previous year. Over the past five years, the average annual growth (CAGR) stood at 1.77%.

Looking forward, the forecasted data up to 2028 suggests a moderate and steady growth with a five-year compound annual growth rate (CAGR) of 0.99%, and an overall growth rate of 5.04% from 2024 to 2028.

Future trends to watch for:

Increasing digital transformation within the advertising space
Higher demand for data-driven market research methodologies
Possible economic fluctuations impacting marketing budgets
Emerging technologies such as AI and machine learning influencing market dynamics