The forecast for individuals purchasing travel and holiday accommodations online in Northern Ireland shows a steady upward trend from 2024 to 2028. The proportion of internet users engaging in such activities is projected to rise from 69.6% in 2024 to 71.67% by 2028. The annual growth rate is modest, hovering around 0.6% to 0.73% year-on-year. The compound annual growth rate (CAGR) over the five-year period reflects a consistent gradual increase.

Future trends to watch for include:

Advancements in technology that could further streamline the booking experience, potentially spurring higher adoption rates.
Influence of economic factors, including disposable income levels, which may impact growth pace.
Changes in travel preferences, especially post-pandemic, which might alter online booking trends.