In 2023, the production of perfumes in Italy stood at approximately 8.74 million liters. Forecasts for 2024 estimate a value of 8.9875 million liters, growing steadily to 10.049 million liters by 2028. Year-on-year percentage variations reveal consistent growth: 2024 (2.83%), 2025 (3.00%), 2026 (2.88%), 2027 (2.78%), and 2028 (2.67%). The average annual growth rate (CAGR) over the five-year period from 2023 to 2028 is approximately 2.83%.
Future trends to watch for include potential impacts from increasing consumer preference for sustainable and natural ingredients, possible regulatory changes in the fragrance industry, and the continued influence of digital marketing and e-commerce on perfume sales. Additionally, shifts in global demand, particularly in emerging markets, could further influence production volumes.
