The personal deodorants and antiperspirants market in Poland exhibited a downward trend from 2013 to 2023, with its value standing at 234.01 million USD in 2023. Despite a temporary spike in 2018, the market consistently declined, especially evident in recent years with a year-on-year decrease of 5.79% in 2022 and 6.09% in 2023. The Compound Annual Growth Rate (CAGR) from 2023 to 2028 is projected at -6.04%, indicating an average annual decline of 6.04%, leading to a significant overall forecasted decrease of 26.75% over five years.
Future trends to watch for:
- Consumer preferences shifting towards eco-friendly and natural products.
- Increased competition from niche brands focused on sustainability.
- The impact of economic factors such as inflation and consumer spending power.
- Technological advancements in product formulation and packaging.
