From 2013 to 2023, the brochures and leaflets market size in Mexico decreased from $1.41 to $0.93 per capita. Notable declines were observed each year from 2017 onwards, with significant declines in 2018 and 2023. The average yearly contraction over the last five years (CAGR) stands at approximately -5.4%. Year-on-year changes in 2022 and 2023 were about -5.7% and -6.1%, respectively, highlighting a consistent downward trend.
Future trends to watch for include increased digital adoption due to cost-effectiveness and environmental concerns, and the potential resurgence of print in niche markets driven by personalized and targeted content.
