The soap market size value per capita in Sweden has shown a consistent decline over the past decade, decreasing from $9.47 in 2013 to $5.18 in 2023. This represents a significant reduction, with particular declines noted during the years 2015 to 2017 and again from 2019 onward. In 2023, this market experienced a year-on-year decrease of 5.8%, following a 5.6% drop in 2022. The compound annual growth rate (CAGR) over the last five years shows an average annual decline of 4.8%.
Future trends to watch for include a potential market stabilization or further decrease driven by rising consumer preferences for sustainable and solid soap alternatives. Observing shifting consumer behaviors, especially among environmentally conscious demographics, will be crucial for predicting market movements.
