From 2013 to 2018, the advertising and market research output in Belgium consistently held steady at 0.7 units. A downward trend began in 2019, dropping to 0.6 units, which persisted until 2023, ending at 0.5 units. Entering 2024, the forecast projects a continued decline to 0.4 units by 2028, reflecting an average annual decrease of 4.36%.
Key Year-on-Year Variations:
- Stable from 2013 to 2018
- Decline in 2019 (-14.29%)
- Decline in 2022 (-16.67%)
Five-Year Compound Annual Growth Rate (CAGR):
- From 2024-2028: -4.36%
Future trends to watch for include digital transformation impacts, shifting media consumption habits, and economic factors potentially influencing ad spending. Keep an eye on technological advancements like AI and data analytics shaping market research methodologies.
