The demand for alcoholic beverages in Turkey has experienced fluctuations from 2014 to 2023. Starting at 1.34 million metric tons in 2014, the value followed a declining trend till 2016, reaching a low of 1.12 million metric tons. From 2017 onwards, there were periods of modest recovery and further declines, with notable drops in 2015 and 2020. By 2023, the demand slightly decreased to 1.17 million metric tons, showing a year-on-year variation of -0.68%. Over the last two years, the demand stabilized but did not show significant growth.
Examining the Compound Annual Growth Rate (CAGR) over the last five years, the average annual variation was -1.21%, indicating a mild declining trend. Forecast data from 2024 to 2028 suggests a continuous but slight downward trend, with a forecasted CAGR of -0.57% and an overall growth rate of -2.82% over the next five years.
The future trends to watch for include potential changes in consumer preferences, regulatory impacts, and economic factors. It's also essential to monitor the effect of cultural and societal shifts that might influence the demand for alcoholic beverages in Turkey.
