Between 2013 and 2023, the solid soap market in Malta showed fluctuating trends, beginning at a value of 2.81 million USD in 2013 and decreasing to 2.0463 million USD by 2023. The market experienced its sharpest decline in 2016, followed by periods of growth and further decline. In the last two years before 2023, the market contracted at an average rate of approximately 1.92% per year. The five-year compound annual growth rate (CAGR) reflected a negative average growth of 2.97% annually.

Future trends to watch include:

Consumer shifts towards eco-friendly and sustainable products.
Impact of global supply chain dynamics and production costs.
Potential changes in consumer habits post-pandemic as hygiene remains a priority.