Soap (Except Solid Soap) Market Size Value in New Zealand

Between 2013 and 2023, New Zealand's non-solid soap market size grew from $47.169 million to $51.463 million, showing a year-on-year growth of 1.42% in 2023. The last five years reflect a CAGR (Compound Annual Growth Rate) of 1.53%, indicating a steadily growing but mature market. Notably, there were fluctuations with notable declines in 2016 and 2020, while 2021 witnessed a significant increase of 6.87%.

Future trends to watch for:

  • Emergence of eco-friendly and sustainable products aligning with global consumer preferences.
  • Market influence from technological advancements encouraging innovation in formulations.
  • Potential impact of regulatory changes in the cosmetics and toiletries sector on market dynamics.

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