Based on the forecast, labour costs in the advertising and market research sector in Poland are estimated to rise steadily from 2024 to 2028, starting at 4.83 Billion Zloty and reaching 5.01 Billion Zloty. For context, in 2023, labour costs were slightly lower than 2024's forecasted 4.83 Billion Zloty. Year-on-year growth rates are modest: from 2024 to 2025, the increase is approximately 0.83%; from 2025 to 2026, around 1.03%; from 2026 to 2027, roughly 1.02%; and from 2027 to 2028, about 0.80%. The compound annual growth rate (CAGR) for the 5-year period starting from 2024 is around 0.92%.
Future trends to watch for include digital transformation impacts on labour costs, increasing automation and AI adoption, and global economic fluctuations affecting salaries in the sector. Monitor regulatory changes and talent shortages that could influence future labour cost forecasts.
