In 2024, the European advertising and market research industry saw Italy leading with an output of 30.28 million euros, followed by Spain at 24.86 million euros and the Netherlands at 18.74 million euros. Belgium, Portugal, Ireland, Greece, Malta, Latvia, Croatia, Estonia, and Cyprus contributed smaller shares, with Cyprus at 0.86 million euros. In 2023, Italy showed a minor 1.66% increase from the previous year, Spain had a 4.32% rise, and the Netherlands had a 3.94% growth. Ireland, Greece, Malta, Latvia, and Croatia exhibited stronger growth rates, with Cyprus leading at 13.69%. Estonia experienced an increase of 11.05%, the highest among the noted countries.
For future trends, keep an eye on rising markets like Estonia, Cyprus, and Latvia, which have shown double-digit growth rates. Developing technologies and increased digital marketing focus are expected to drive further growth in these regions. Additionally, established markets such as Italy, Spain, and the Netherlands may continue to grow but at a steadier pace. Monitoring the adoption of new technologies and shifts in consumer behavior will be crucial for understanding future developments in the European advertising and market research landscape.
Top countries in Advertising and Market Research Output Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 30.28 | 2023 | +4.7% | +1.66% | View data |
| 2 | 2 Spain | 24.86 | 2023 | +10.2% | +4.32% | View data |
| 3 | 3 Netherlands | 18.74 | 2023 | +1.43% | +3.94% | View data |
| 4 | 4 Belgium | 9.83 | 2023 | +1.77% | +0.17% | View data |
| 5 | 5 Portugal | 3.28 | 2023 | +6.02% | +1.99% | View data |
| 6 | 6 Ireland | 3.11 | 2023 | +2.16% | +6.68% | View data |
| 7 | 7 Greece | 2.78 | 2023 | +8.58% | +5.78% | View data |
| 8 | 8 Malta | 2.05 | 2023 | +7.13% | +5.27% | View data |
| 9 | 9 Latvia | 1.53 | 2023 | +3.87% | +10.27% | View data |
| 10 | 10 Croatia | 1.52 | 2023 | -1.64% | +7.73% | View data |
