The Japanese market for non-solid soap showcases a downward trend in per capita value, decreasing from a high of $2.13 in 2013 to $1.3 in 2023. The year-on-year variations reveal a decline from 2021 to 2023, with small fluctuations around a steady regression. The compound annual growth rate (CAGR) over the last five years stands at an average decrease year-on-year.
Future trends to monitor include potential impacts of consumer preferences shifting toward eco-friendly liquid soap alternatives and the influence of demographic changes in Japan, potentially affecting overall consumption levels. Additionally, innovations in packaging could also play a crucial role in shaping market dynamics.
