As of 2023, the percentage of individuals in Tuscany who made an online purchase in the last 3 months stood at 52.1%. The forecast from 2024 to 2028 indicates a consistent increase, from 54.32% in 2024 to 64.34% in 2028. Year-on-year growth is robust, with an average annual increase of approximately 3.5%, illustrating a strong upward trend in online purchasing behavior.
Future trends to watch for include:
- Increased mobile commerce as smartphone penetration rises.
- The role of enhanced digital payments in facilitating e-commerce.
- Greater influence of omnichannel strategies employed by retailers.
Latest reports
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