Analysis of individuals in the UK who last purchased online more than a year ago reveals a gradual decline from 2024 through 2028. From 2024, this group decreases incrementally each year, starting at 2.78 million persons and easing to 2.72 million by 2028. This reflects a slight but steady decrease in this demographic segment over the forecasted period, with the compound annual growth rate (CAGR) indicating a minor contraction.
Future trends to watch for:
- Continued digital adoption may further reduce this group's size.
- Strategies by e-commerce platforms to re-engage infrequent shoppers could alter this trend.
- Economic factors and the overall digital landscape evolution will influence purchasing behaviors.
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