The turnover of television programming and broadcasting activities in Italy showed fluctuations over the past decade. Starting at 8.8 billion Euros in 2013, it peaked at 8.42 billion in 2015, experienced a significant drop in 2016 to 6.37 billion, and rebounded in 2018 to 8.31 billion. However, since then, the figures have seen a general decline, reaching 5.44 billion Euros in 2023. Between 2022 and 2023, there's a noticeable negative trend with year-on-year variations of -2.42% and -3.75%, respectively. Over the last five years, the compound annual growth rate (CAGR) stands at a concerning -8.12%. Forecasts indicate a further decline, reaching 3.85 billion Euros by 2028, with a forecasted 5-year CAGR of -5.55%, translating to a 24.85% decrease over these years.
Future trends to watch for:
- Impact of streaming and on-demand services on traditional broadcasting
- Shifts in advertising revenues towards digital platforms
- Potential market consolidation and strategic partnerships among broadcasters
