Between 2013 and 2023, the turnover in the Television Programming and Broadcasting Activities sector in Poland exhibited fluctuations, indicating periods of growth and decline. The sector experienced significant growth spikes in 2017 and 2019, with year-on-year increases of 27.96% and 34.34% respectively. However, it faced substantial declines in 2014 and 2018, with year-on-year decreases of -7.46% and -25.08%. The most recent data marks 2023 at 12.13 billion Zloty, reflecting a modest increase of 1.52% from 2022. The five-year CAGR till 2023 stands at 4.93%, suggesting steady growth on average.
- From 2024 to 2028, the forecast suggests a gradual increase in turnover with an expected five-year CAGR of 1.11%, and forecasted growth rates showing overall improvement by 2028, indicating a more stabilized and incremental growth pattern.
- Future trends to watch for includes ongoing digital transformation, increasing investment in original content, and the expansion of over-the-top (OTT) services which might buffer the industry against fluctuations experienced in previous years.
