Alcoholic beverage demand in Italy showed moderate fluctuations from 2014 to 2023, peaking in 2018 at 4.52 million metric tons. The demand plummeted in 2020 by 16.87%, reflecting the pandemic's impact. A sharp rebound occurred in 2021 with a 20.7% increase. By 2023, demand stabilized at 4.51 million metric tons, a minor 0.16% rise from the previous year. The 5-year CAGR stood at -0.04%, indicating minimal overall growth. Forecasts from 2024 to 2028 suggest a steady increase in demand, with an average annual growth rate of 0.13%, culminating in 4.54 million metric tons in 2028.
Future trends to watch for include:
- Potential shifts in consumer preferences toward premium and craft beverages.
- Regulatory changes affecting alcohol advertising and sales.
- Market disruptions due to economic fluctuations or global health crises.
