The dentifrices market in Jordan has shown fluctuations from 2013 to 2023, with the per capita value maintaining relative stability and peaking slightly in 2017. By 2023, the value stood at $1.84, marking a decline from its earlier highs. The year-on-year comparison reveals a minor drop of 1.1% from 2022 to 2023, and an average annual growth rate (CAGR) of -0.4% over the past five years, indicating a gradual shrinking trend.
Looking forward, the market's trajectory could be influenced by:
- Growing consumer preference for multi-benefit dentifrices.
- Increasing awareness about oral hygiene.
- Evolving distribution channels and e-commerce penetration.
