The Gross Value Added (GVA) for the Media and Entertainment sector in Poland has shown significant growth over recent years, standing at 19.61 billion Zloty in 2023. The sector exhibited noteworthy annual variations: a flawless recovery in 2021 with 18.76% growth, modest growth in 2022 at 3.3%, and a stable increase of 3.22% in 2023. Over the last five years, the sector achieved a Compound Annual Growth Rate (CAGR) of 4.25%.
Future trends to watch for:
- Continued digital transformation driving new revenue streams.
- Impact of streaming services and subscription-based models on traditional media.
- Potential disruptions and innovative opportunities from advancements in AR/VR technologies.
- Influence of regulatory changes on advertising and content distribution.
The forecasted GVA indicates a steady growth trajectory with a five-year CAGR of 2.24%, implying a growth rate of approximately 11.69% by 2028.
