Over the past decade, the turnover of television programming and broadcasting activities in Germany has shown significant fluctuations. The value peaked at 12.83 billion Euros in 2013 and then saw a marked decline, hitting its lowest point at 8.34 billion Euros in 2015. After a recovery phase between 2016 and 2019, it fell again in 2020 to 9.74 billion Euros. As of 2023, the turnover stood at 10.25 billion Euros, showing a slight upward trend from the previous year.
Examining recent years, the year-on-year variation shows minor gains: a 2.62% increase in 2022 and a 1.41% increase in 2023. The compound annual growth rate (CAGR) over the last five years is a modest -0.41%, suggesting a nearly stagnant market.
Forecasts from 2024 onwards indicate a gradual decline, with the turnover expected to decrease to 9.85 billion Euros by 2028. The projected five-year CAGR is -0.63%, implying a subtle yet consistent downward trend.
Future trends to watch for include the impact of evolving consumer preferences, particularly the rise of streaming services and digital media, which may continue to pressure traditional television programming and broadcasting revenues.
