From 2013 to 2023, the TV industry revenue in Poland showed varied growth patterns. Beginning at 2.0 Billion Pounds Sterling in 2013, the revenue increased and remained mainly stable between 2.1 and 2.2 Billion Pounds until 2020. In 2021, a notable increase of 6.64% was observed, bringing the revenue to 2.35 Billion Pounds. However, this was followed by a slight decline in 2022 to 2.3 Billion Pounds and stability in 2023. The average year-on-year growth from 2023 onwards reflects modest gains, with forecasted figures showing gains up to 2.42 Billion Pounds by 2028.
Trends to watch for include:
• Transition to digital platforms impacting traditional TV revenue.
• Increasing competition from streaming services.
• Potential for new revenue streams from ad-tech and advanced TV analytics.
