The personal deodorants and antiperspirants market in the Netherlands has experienced fluctuations over the past decade, with a significant decline from 2013 to 2014 and a slower, more incremental recovery in the following years. In 2023, the market was valued at approximately 326.94 million US dollars. The year-on-year variation over the past two years shows slight increases of 0.16% and 0.15% respectively, indicating a stabilization. The 5-year CAGR from 2019 to 2023 was approximately 0.16%, highlighting modest growth.
Future trends to watch for include the continuing stabilization and modest growth projected at a 5-year CAGR of 0.13% through 2028. Key factors to monitor are consumer preferences shifting towards natural and sustainable products, advancements in dermatological formulations, and the impact of e-commerce growth in this sector.
