The perfume market in Germany has experienced significant fluctuations over the past decade. From 2013 to 2023, the market saw periods of both sharp declines and robust growth, peaking in 2018 and facing subsequent fluctuations. The actual value sold in 2023 stood at €95.703 million, with a slight year-on-year growth of 3.07%. The CAGR for the last five years up to 2023 stabilized at 8.68%, indicating a positive but decelerating growth trend.
Looking ahead, the forecast indicates a gradual decrease in sold production value from €94.059 million in 2024 to €87.646 million by 2028. The forecasted 5-year CAGR is -1.4%, suggesting a slight annual contraction, with an overall 6.82% decline expected over this period.
Future trends to watch for:
- Shifts in consumer preferences towards niche and luxury perfumes.
- Impact of sustainable and eco-friendly product lines on the market.
- Potential market disruptions due to economic factors or innovations in the fragrance industry.