The value added of audiovisual and broadcasting in Austria showed a consistent upward trend from 2013 to 2023, increasing from 1.14 billion euros to 1.39 billion euros. Notable spikes in growth were observed in 2015 and 2019, with each year-on-year growth rates of 4.42% and 2.64% respectively. The compounded annual growth rate (CAGR) varied, peaking at 5.72% in 2015 and gradually tapering to 1.96% by 2023. The most recent data from 2023 indicates a year-on-year growth of 1.69% and a value standing at 1.39 billion euros.
Projections from 2024 onwards show a moderate yet steady increase, culminating in an estimated value of 1.5 billion euros by 2028. The forecasted 5-year CAGR is 1.19%, indicating a slowdown in growth when compared to the historical data.
Future trends to watch for include:
- Technological advancements such as the integration of AI and VR in broadcasting.
- Shifts in consumer behavior towards on-demand and streaming services.
- Potential regulatory changes impacting the industry.
- Cross-border collaborations and investments enhancing overall value addition.
