From 2024 to 2028, the forecast shows a rising trend in the percentage of individuals in Calabria who will have made an online purchase in the past 12 months. Starting at 53.55% in 2024, this figure is expected to reach 64.44% by 2028, indicating a steady increase. Year-on-year, this growth represents an average rise of approximately 5% annually. When compared to earlier years, this trend suggests that confidence and habits around e-commerce continue to strengthen in the region.
Key trends to watch include the potential impact of rising digital literacy, improved internet access, and evolving consumer expectations, all of which can further accelerate online shopping adoption in Calabria.
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