The Turkish advertising sector demonstrated substantial growth from 2013 to 2023, with turnover increasing from 16.73 billion New Turkish Liras in 2013 to 48.76 billion in 2023. The year-on-year growth rates fluctuated, showing significant peaks such as 14.45% in 2017. The average compound annual growth rate (CAGR) over the past five years up to 2023 stands at 11.92%, indicating a strong upward trend.

In recent years, there has been a noticeable deceleration. Specifically, the year-on-year growth rates were 10.35% in 2022 and 9.28% in 2023, signalling a maturing market. Forecasts predict continued growth until 2028, but at a reduced CAGR of 5.43%, suggesting a more stable, slower-paced expansion.

Future trends to watch for in the Turkish advertising sector include:

Shifts towards digital and programmatic advertising.
Increasing focus on data and analytics-driven strategies.
Growing influence of social media and influencer marketing.
Potential impact of economic fluctuations and regulatory changes on advertising budgets.