In 2024, Germany leads European net operating surplus in advertising and market research with €28.35 million, despite a year-on-year decline of 3.36%. Italy and Spain follow closely, with €19.28 million and €19.23 million respectively. The Netherlands shows a robust increase with €14.18 million, up by 2.09%. Ireland, Austria, Estonia, each display positive trends or stability, with Austria seeing a 2.9% increase. Conversely, Belgium has dipped by 1.71% to €2.62 million.
Over the last five years, Compound Annual Growth Rate (CAGR) indicates varying performances across the countries, reflecting market dynamism and economic conditions that influence annual variations.
Going forward, watch for digital advertising’s expansion, regulatory impacts, and economic conditions across the European market. Technological advancements and shifts towards data-driven advertising approaches may also play significant roles in shaping future net operating surpluses.
Top countries in Net Operating Surplus in Advertising and Market Research Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 28.35 | 2023 | -7.61% | -3.36% | View data |
| 2 | 2 Italy | 19.28 | 2023 | -0.65% | -0.026% | View data |
| 3 | 3 Spain | 19.23 | 2023 | +1.54% | +1.16% | View data |
| 4 | 4 Netherlands | 14.18 | 2023 | +1.67% | +2.09% | View data |
| 5 | 5 Ireland | 6.51 | 2023 | +4.95% | View data | |
| 6 | 6 Austria | 5.75 | 2023 | +1.9% | +2.9% | View data |
| 7 | 7 Belgium | 2.62 | 2023 | -0.95% | -1.71% | View data |
| 8 | 8 Finland | 1.61 | 2023 | +1.84% | View data | |
| 9 | 9 Estonia | 0.99 | 2023 | +4.84% | +2.77% | View data |
| 10 | 10 Greece | 0.72 | 2023 | -5.07% | View data |
