The Media and Entertainment Gross Value Added (GVA) in Austria experienced varied growth from 2013 to 2022. Notable trends include fluctuations such as a decline in 2018 (-1.36%) and a significant drop in 2020 (-5.55%) due to the pandemic, followed by a recovery phase. The last two years showed positive growth: 2022 (3.37%) and 2023 (0.71%). The forecasted data predicts a steady increase, with a five-year CAGR of 0.89%, implying gradual growth until 2028.
In the coming years, digital transformation, streaming services, and content diversification will be crucial trends. Monitoring technological advancements and shifts in consumer behavior will be essential for understanding future GVA trajectories.
